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Can Alexa interface to non-Amazon merchants?

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Can Alexa interface to non-Amazon merchants?
« on: January 16, 2017, 02:02:14 pm »
I have a client that has a small business and does not sell through Amazon. They want me to help them develop an ASK that lets someone use Alexa as an interface to their business. The idea is that someone would say "Alexa purchase a Mixon Chocolate's dark chocolate superbar for me." Alexa would then dialog back and forth until the purchase is made.

Is this allowed?

Has anyone developed a conversational process for this they can share?

Thank you!